Slideshow Content Ideas
Proven slideshow formats and ideas to inspire your playbooks.
Proven slideshow formats to base your playbooks on, organized by industry, each with real examples you can watch. Formats repeat across industries because they work everywhere: swap in your product and adapt the angle. When you are ready to build, follow How to Make a Slideshow Playbook.
Food apps
Plate Slideshow
Make a slideshow of 5 to 6 slides that each show a plate of food. Pitch your product at the end or in the middle.
List
Make a slideshow listing various things, always including your app or product as one of the things.
Quick Tease
Quickly pitch your product with a 3-slide slideshow. Start with an enticing hook, follow with a brief explainer of why your product is unique, and finish by telling viewers what it is and where to download it.
- Example: "I didn't know this existed" - watch
Wellness apps
List
Make a slideshow listing various things, always including your app or product as one of the things.
Hook + Demo
The first slide teases a problem, then the second slide shows your app in use and offers the solution.
- Example: "How to Stop Overthinking" - watch
Girl to Girl
Speak to women about specific struggles, like a breakup. The first slide shows a girl asking how other girls navigated their breakup, then the second slide offers the app as a solution.
- Example: "One Thing That Saved Me" - watch
Fitness apps
List
Make a slideshow listing various things, always including your app or product as one of the things.
- Example: "Listing Chest Exercises" - watch
Quick Tease
Quickly pitch your product with a short slideshow: enticing hook, brief explainer of why your product is unique, then what it is and where to download it.
Plate Slideshow
Make a slideshow of 5 to 6 slides that each show a plate of food. Pitch your product at the end or in the middle.
- Example: "What I Ate to Get Like This" - watch
Religious apps
List
Make a slideshow listing various things, always including your app or product as one of the things.
- Example: "Weird Hacks from my Pastor to Get Closer to God" - watch
Quick Tease
Quickly pitch your product with a short slideshow: enticing hook, brief explainer, then what it is and where to download it.
- Example: "Finally Found the App Everyone's Talking About" - watch
Language learning apps
App Comparison
Start with an enticing hook, then show a phone folder with similar apps and on-screen notes about each one, clearly showing your app as the favorite. On the last slide, add an optional CTA telling viewers where and how to download.
- Example: "Apps I've Been Gatekeeping" - watch
Language Quiz
Hook viewers by telling them that if they can read the next slide, they are A1 in that language. The second slide is a paragraph in the chosen language, and the final slide is a CTA about how your app made the creator fluent.
- Example: "French Quiz" - watch
List
Make a slideshow listing various things, always including your app or product as one of the things.
- Example: "How to Become Fluent in German" - watch
Tech products
This vs. That
Show an unappealing situation first, then your product as the appealing alternative. Use the third slide as a CTA to explain why your product is unique and how to get it.
- Example: "Office vs. Beach" - watch
Quick Tease
Quickly pitch your product with a 3-slide slideshow: enticing hook, brief explainer, then what it is and where to download it.
- Example: "Product Manager Struggles" - watch
List
Make a slideshow listing various things, always including your app or product as one of the things.
- Example: "Reasons Why Vibe-Coding Sucks" - watch
Dating apps
Quick Tease
Pitch your product with a short slideshow: enticing hook, what makes your product unique, then what it is and where to download it.
Plot Twist
Start by describing a great achievement, then reveal how everything crashed and burned. Attractive-person-with-dating-troubles framing drives engagement; end with a slide about how your dating app helped them find a real relationship.
- Example: "3am Date" - watch
Rating Apps
List competitor apps and give each a rating out of 10. Your app is always the highest rated, with the most positive review.
- Example: "Dating Apps" - watch
Book apps
List
Make a slideshow listing various things, always including your app or product as one of the things.
- Example: "Hacks to Get Back into Reading" - watch
Quick Tease
Pitch your product with a short slideshow: enticing hook, what makes your product unique, then what it is and where to download it.
- Example: "Book Girlies" - watch
Education apps
Quick Tease
Pitch your product with a short slideshow: enticing hook, what makes your product unique, then what it is and where to download it.
- Example: "Angry Professor" - watch
List
Make a slideshow listing various things, always including your app or product as one of the things.
Gaming
Rating List
List competitor apps or games and give each a rating out of 10. Your app is always the highest rated, with the most positive review.
Quick Tease
Pitch your product with a short slideshow: enticing hook, what makes your product unique, then what it is and where to download it.
- Example: "Why Did No One Tell Me?" - watch
Finance apps
List
Make a slideshow listing various things, always including your app or product as one of the things.
- Example: "What I Do With My Paycheck" - watch
Quick Tease
Pitch your product with a short slideshow: enticing hook, what makes your product unique, then what it is and where to download it.
- Example: "Secret to Investments" - watch
General formats (any industry)
List
Make a slideshow listing various things, always including your app or product as one of the things.
- Example 1: "Weird Hacks from my Pastor to Get Closer to God" - watch
- Example 2: "What I Did To Start Sleeping 8 Hours a Night" - watch
Rating List
List competitor apps and give each a rating out of 10. Your app is always the highest rated, with the most positive review.
- Example: "Dating Apps" - watch
Quick Tease
Pitch your product with a short slideshow: enticing hook, what makes your product unique, then what it is and where to download it.
- Example 1: promoting a sports betting app - watch
- Example 2: promoting a Chrome extension - watch
- Example 3: promoting a dating helper app - watch
Hook + Demo
The first slide teases a problem, then the second slide shows your app in use and offers the solution.
- Example: "How to Stop Overthinking" - watch
Girl to Girl
Speak to women about specific struggles, like a breakup. The first slide shows a girl asking how other girls navigated it, then the second slide offers the app as a solution.
- Example: "One Thing That Saved Me" - watch
App Comparison
Start with an enticing hook, then show a phone folder with similar apps and on-screen notes about each one, clearly showing your app as the favorite. End with an optional CTA on where and how to download.
- Example: "Apps I've Been Gatekeeping" - watch
Plot Twist
Start by describing a great achievement, then reveal how everything crashed and burned, and end with your product as the turning point.
- Example: "3am Date" - watch
