Podcasts

Tactics, stories, and lessons from brands building with creators.

EP 25 • Oct 23, 2026

There's an app for that!

We have learned that there is an app for everything!

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EP 24 • Sep 24, 2026

Noise 2.0 - earn money from ads & new campaigns

Diego and James go over the newest Noise features

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EP 23 • Sep 8, 2026

This founder became his own first UGC creator

Diego and James interview an app founder that became his own first creator!

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EP 22 • Aug 31, 2026

The state of mobile apps in 2026

Diego sits down with Charlie Chapman from RevenueCat.

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EP 21 • Aug 25, 2026

This SIMPLE test will get you more views

Diego and James discuss The Squint Test.

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EP 20 • Aug 19, 2026

How Margins went viral within 10 days of launch

Nic and Diego sit down with Paul Warren, founder and CEO of the Margins app.

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EP 19 • Aug 11, 2026

Set your UGC account up for success

Diego and James teach you the fundamentals of going viral with UGC

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EP 18 • Aug 6, 2026

We launched Facebook Reels support!

Nic and Diego talk about the newest release on Noise: Facebook Reels support.

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EP 17 • Aug 3, 2026

Noise is giving away $1M to help new apps go viral

Diego and James break down how Noise is giving away $1,000 to 1,000 indie devs during the 2026 RevenueCat Shipaton!

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EP 16 • Jul 28, 2026

We hired our first creator!

Diego and James welcome Greg, the first creator on the Noise platform, to the team as an official community and support rep!

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EP 15 • Jul 22, 2026

This app founder hired 71k creators to post TikTok slideshows

Diego sits down with Kyle Fowler, founder of Open Brace, who scaled two hit apps to 1.3m lifetime installs through 71,000 creators on Noise - all in under nine months!

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EP 14 • Jul 7, 2026

You can make more than your favorite influencers

Diego and Eliana break down why the traditional influencer model is collapsing, and why UGC creators are the ones actually getting paid for making high-converting content.

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EP 13 • Jun 18, 2026

You do NOT need followers to go viral

We explain how TikTok, Instagram Reels, and YouTube Shorts traded follower-based feeds for interest-based algorithms, why the top Noise creators all started from zero followers and still hit six figures, and exactly how to "bake" your account for your niche and let the brand playbooks handle the content for you.

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EP 3 • Jun 16, 2026

The NEW definition of virality

The idea of virality is not limited to one million-view-video. In this episode of The Viral Playbook, Nic and Diego reveal a second, repeatable way to go viral: through millions of cumulative views across thousands of posts.

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EP 2 • Jun 11, 2026

Build a content flywheel

Fresh off an invite to speak at MAU Vegas, we break down Distributed Viral Marketing: how brands scale UGC with thousands of creators, the viral iteration loop, the Holy Trinity of virality (relatability, need, novelty).

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EP 12 • Jun 10, 2026

Dynamic Rates on Noise

We just launched dynamic rates on Noise! Learn more about our goals and the reasoning behind this HUGE change to the Noise platform here.

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EP 1 • May 29, 2026

How we added $500k+ to the Mando movie box office

Last weekend, we spent $24,500 to add an estimated half a million dollars to the box office gross of Star Wars: The Mandalorian and Grogu.

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EP 11 • May 29, 2026

How Brands Use Noise

We break down how one random Airbnb cleaning video turned into tens of thousands of creator posts and one of the most viral playbooks ever on Noise. For brands on Noise, this is a repeatable five-step system.

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EP 10 • May 20, 2026

If you are new to Noise, watch this.

With a massive wave of new creators joining, this episode serves as the complete beginner guide covering how to set up your account, the difference between basic slideshow content and UGC video creation, and more.

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EP 9 • May 15, 2026

How to Mass Produce Quality Content

Diego and Eliana break down how UGC creators can mass produce quality content without spending hours filming. They introduce the concept of a content bank — filming multiple clips in one session and posting them over days or weeks instead of creating content one post at a time.

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EP 0 • May 14, 2026

How Noise Solved The Virality Formula

Our CPO Nic Weber interviews with Superwall, an app monetization provider, to discuss the new theory of virality

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EP 8 • May 11, 2026

Metrics That Make You Go Viral

Diego and Xia walk through the engagement metrics that social media algorithms use to determine how far your content reaches. They cover the role of likes, comments, shares, and saves, explaining why each carries a different level of weight with platforms like TikTok, Instagram, and YouTube. The main focus is watch time, the metric most creators overlook because it is not visible on the surface of any post. Watch time measures how long viewers actually stay on your video, and it is the strongest signal algorithms use when deciding whether to show your content to more people.

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EP 7 • May 6, 2026

Maximizing Your Account's Reach

Diego and Eliana break down what it means to "bake" your account — the process of training the algorithm through scrolling, liking, and engaging with content in your niche so the platform knows who to show your posts to. They cover how long it takes, why it is an ongoing habit rather than a one-time step, and how to tell if your account is properly baked.

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EP 6 • Apr 28, 2026

How Brands Get Value From Views

Learn how content views convert into real brand ROI. In this episode of How to Go Viral, we break down CPM pricing, conversion rates, and cost per install — and show creators the exact math behind how brands measure the value of UGC content.

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EP 5 • Apr 22, 2026

Best-In-Class Creator Cash Outs

Noise co-founders Diego and Nic break down the brand-new cash out system that is replacing one of the biggest pain points on Noise. No more 30-day waiting periods. No more 4% transaction fees. No more hunting through spam folders for payment emails. The new system is instant, fee-free, and sends money straight to your bank account or PayPal.

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EP 4 • Apr 14, 2026

No One is an Overnight Sensation

In this episode, Eliana and James discuss how consistency and reiteration are the keys to going viral - for brands AND creators.

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EP 3 • Apr 10, 2026

Niche Brands on Noise

This episode is all about niche campaigns on Noise, from what they are, why they are future of our platform, and how they can seriously level up your earning potential. Diego and Xia discuss the difference between personal, niche, and dedicated accounts, and why building one niche account in a category you love beats starting a new account for every brand you work with!

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EP 2 • Apr 6, 2026

The New Social Marketing Model

Diego and Nic break down the three waves of social media monetization: the Facebook article era, the rise of influencer culture on Instagram, and the current wave where anyone (regardless of followers, looks, or fame) can create content and get paid on social media. They explain how a decade of experience building content distribution platforms, working with celebrity social media pages, and developing mobile games shaped the product philosophy behind Noise.

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EP 1 • Apr 1, 2026

Anyone Can Be an Influencer

The old influencer model is broken. TikTok uses an interest-based algorithm that has changed the game by giving reach to anyone who makes good content — not just people with massive followings. In this episode, Diego and Eliana break down how this shift is reshaping the creator economy, why brands are getting better results from thousands of everyday people than from one "influencer," and how ANYONE with a smartphone can start making money on social media today.

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