Campaigns

A campaign is what creators join: it sets which creators can post for your brand, what they get paid, and how much you spend. Playbooks attached to the campaign tell creators what to make; the campaign controls everything about money and access.

Campaign types

When you create a campaign you choose which creators can post for it:

• Slideshow: open to all creators (Bronze level and up). The widest reach and the lowest cost per creator, and the right default for testing what works.
• UGC: creators post your brand's content on a niche-focused social account. Limited to Gold-level creators and above with verified accounts.
• Dedicated: creators with dedicated social accounts, Gold level and above. Best for quality-focused campaigns with engaged audiences. Dedicated is available by invitation: schedule a call with our team from the campaign editor to unlock it.

Creator levels reflect a creator's track record on Noise; higher levels have produced more approved, better-performing content.

How pricing works

New campaigns use dynamic pricing by default. You set one number, your daily budget, and Noise continuously prices creator payouts to get you the most views for it. There are no rates to tune. Two things to know:

• Daily spend can run above your target during the campaign's learning phase, but it evens out to your target over the course of a week.
• The minimum daily budget is $50.

Prefer to set rates yourself? The campaign editor also offers a fixed-rate campaign (the legacy option). You set a CPM, what you pay per 1,000 valid views recorded, for each country and platform combination you target, plus a maximum payout per post. More specific rates win: a United States + TikTok rate beats a general United States rate for a US creator posting on TikTok.

Budgets and daily targets

• Dynamic campaigns are budgeted by a daily target. Track it on your dashboard against your actual 7-day average spend.
• Fixed-rate campaigns have a total budget for a 30-day period (the campaign editor shows the amount spent and the reset date). Spending stops when the budget is used up, and the budget renews each period. You can also reset the budget window manually from the editor.

Either way you only pay for views your campaign actually earns. See Understanding Your Metrics for exactly how views and spend are counted.

Content review

Every post a creator submits is reviewed against your campaign's requirements before it earns anything. You are only charged for approved content. There is nothing you need to configure: review happens automatically for all campaigns. If you want a different approval arrangement for your brand, contact us.

Campaign settings

• Name: how the campaign appears to creators and in your reporting.
• Primary hashtag: a hashtag unique to this campaign that creators include in every post. This is part of how posts are matched back to your campaign.
• Maximum creators: optionally cap how many creators can join. Leave it empty for unlimited.
• Targeting: which countries and platforms (TikTok, Instagram) the campaign pays for. On dynamic campaigns, targeting changes are handled by our team: contact us to adjust.

Managing campaigns

• Activate / pause: campaigns start inactive. Activate when you are ready for creators to see it; pause anytime to stop spending. While paused, no posts earn, including posts made before the pause.
• Edit: update the name, hashtag, creator type, and budget from the campaign list.
• Duplicate: copy an existing campaign as a starting point for a new one.

Ready to build one? Follow How to Make a Campaign.