CPM

CPM

CPM - cost per mille - is the standard metric for measuring the cost of reaching one thousand people with an ad or piece of content. For brands, understanding CPM is essential for evaluating paid media efficiency and comparing performance across channels. For creators, CPM directly impacts how much they earn per view on platforms like YouTube and TikTok. This category covers everything you need to know about CPM: how to calculate it, what a good CPM looks like across different platforms and industries, how it compares to CPC and CPA, and how brands can use CPM benchmarks to optimize their content spend. Platforms like Noise give brands transparent, performance-based pricing tied to actual views delivered.